In the online business landscape – your website is your store. This is where people come to browse your products/services. This is where people come to check prices first-hand and/or find credible information about your brand! This NEEDS to be AMAZING! If your website is to basic, bland or “simple”, then people would (in general) be more inclined to look to competitors who are more visually appealing.
This means that your website:
1. Needs to stand out
2. Needs to have all information
3. Must not be overwhelming
4. Must have links to your social media channels
5. Must have the “Human” element
Having a great website helps build trust and credibility in the marketplace as it gives you an authentic and legitimate feel to your business. People who just find out about your brand will visit your website, and as the saying goes: “The first impression is the last impression”. While this may not be true in other aspects of our day-to-day life, and we should not judge someone based on their first impression – in marketing it is true! If a brand looks to be an unreliable type of company, then people will not associate with it. It is important to have a human connect to the website – A simple aspect as a good and honest About Us page can give you that!
Your website is going to help create your brand, will help create a lead – and since it is your own website, any sales generated from it is going to be 100% organic! All your social media channels are going to, at the end of the day, end up sending people to your website. So, you need to make sure it looks CRISP. This is where we come in. We will help you and work with you to make the best website, for YOUR BRAND!
brookleap is a new startup which aims to get quality and affordable marketing services to any and all brands that choose us.
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