Digital Marketing Campaigns

Digital is the way to go! Well, if you have reached this website, then its safe to assume you already know this. The best part about digital marketing is that it is FREE – To a point. The growth of social media has been widely and rightly credited to this boom of the digital marketing space. Every single brand, across every single industry has built their digital presence. In fact, many brands (especially start-ups) just do business on the digital landscape – i.e. NO OFFLINE STORES. This helps save money which in-turn will leave you with more to spare to grow your brand!

Let us explain something that people who study marketing learn in the 1st semester itself – Classifying different generations!

1. Baby Boomers - born between 1946 – 1964

2. Gen X - Born between 1965 – 1979/80

3. Gen Y (AKA Millennials) – Born Between 1981 – 1994/1996

4. Gen Z – Born Between 1997 – 2012

5. Gen A – Born post 2012 and will most probably continue till 2025

All the generations post (and including) Gen Y would require you (the brand) to conquer the digital marketing space. With today’s world, where everything involves a screen, it is easy for brands to put themselves out there. But that isn’t enough.

Best believe that if you have thought of something, someone else has thought of that as well – maybe note 100% similar, but similar enough for people to start drawing comparisons. While this probably isn’t backed by research – we like to believe this.

Building a digital presence is essential for your brand to engage with customers, maintain contact with customers and also help customers! Brands also love getting humour in their marketing tactics which include posting memes etc. Having a visually appealing marketing campaign will help which:

1. Puts your message across

2. Engages with customers

3. Draws clicks (to your website/product link etc.)

4. Keeps people interested

5. And many, many, many more advantages

We would love to help you through this process! We would also be happy to link and manage your social media channels as well – more of this on our social media development page!